Sprite Hosts NBA Lounge

April 21, 2004 -- WHO:    Sprite, the official soft drink of the National Basketball Association. Scheduled to appear are: multi-platinum recording artists Jay-Z and Wyclef Jean; DJ Clue; actress Lynn Whitfield; singer Jimmy Cozier; supermodel Tyson Beckford; hip hop legend/actor Heavy D.; NBA Legends Bernard King and Bob Lanier; Former NY Knick and ESPN Analyst Greg Anthony; street artist Shepard Ferry; DJ Sky Nellor; and celebrity guests from the worlds of film, music and television.

WHAT: THE SPRITE LOUNGE at the NBA Store in New York City. Attendees will enjoy watching the Knicks battle the Nets on flat screen plasma TV's, hors d'oeuvres and an open bar stocked with drinks made with the new Sprite flavor – Sprite ReMix BerryClear. While DJ Sky Nellor is providing the night's musical mix, street artist Shepard Ferry will be creating a mural themed around The Finals.

WHEN: Tuesday, April 20 7:00 p.m.

WHERE:    (RED CARPET ARRIVALS)
NBA Store on Fifth Avenue
52nd at Fifth Avenue (NYC)

WHY: Sprite is the official soft drink of the National Basketball Association. This event tips off the 2004 NBA Playoffs as the New York Knicks take on the New Jersey Nets in Game 2 of the First Round.
   
Sprite is the world's leading lemon-lime soft drink and has been the official soft drink of the National Basketball Association since 1994. The NBA and players like LeBron James reinforce the brand's "Obey Your Thrist" message. For almost 20 years, Sprite has celebrated urban youth culture by embracing the music, fashion and attitude through which young people express themselves. Over the years, Sprite has featured many youth touchstones in its advertising campaigns – from NBA players to hip-hop artists to teen themselves. This approach continues to resonate with youth because it recognizes what is important to them.







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